3 Newsletters Every Emerging Publicist Should Read
Being a public relations professional means paying close attention to the news. With so much happening in our increasingly busy world, where can communications students look to find news about developments occurring within the industry? In this article, you’ll find a brief list of PR news sources media scholars should follow or subscribe to in order to receive a curated list of relevant articles in their inboxes every morning.
The Skimm is a daily newsletter founded in 2012 by Danielle Weisberg and Carly Zakin after
they left their jobs at NBC. Zakin and Weisberg’s newsletter, the Daily Skimm, offers readers
abbreviations of happenings from around the world and covers topics ranging from politics to pop culture.
Not interested in receiving emails? No worries! You can read selected articles from the
newsletter on their website or on the company’s mobile app.The Skimm also has two of its own podcasts titled Skimm This, which provides listeners with a summary of weekly events, and Skimm’d from the Couch, a show centered around career advice and entrepreneurship.
New episodes are released each Thursday evening and Wednesday morning, respectively.
The Social Media Examiner’s newsletter is a roundup of marketing and social media trends for every public relations professional to be aware of. The Social Media Examiner also has an
impressive amount of how-to guides included on its website for those interested in learning
more about the specifics of marketing on various social media platforms including Instagram, Facebook, LinkedIn and TikTok.
Morning Brew is another daily newsletter popular among college students. This newsletter
covers topics ranging from domestic and international politics to cryptocurrency. Even though it’s not necessarily centered about communications-related news, it’s still a fantastic source of information for things you may have missed while you were hitting the hay.
In addition to its wildly popular newsletter, the Morning Brew has an impeccable presence on campus communities. Many students are selected to be ambassadors for the brand and the company regularly hosts giveaways for college students to participate in by encouraging their friends to also subscribe.
Each of the newsletter senders listed above also have massive presences on social media, so be sure to give each of them a follow on Twitter or Instagram if you’d prefer not to stuff your
email’s inboxes. Happy reading!